Which is precisely why it is nice to see a return to the more classic styling of these Carrera Calibre 16 models along with a price tag of under CHF 4,500, which will get the motors of a younger generation revved up and raring to go.Įver since Jean-Claude Biver took the reins at TAG in 2015, the brand has steered production away from its high-mechanical timepieces (remember the Mikrogrider?), refocused its core business on watches in the CHF 2,000-6,000 range, and targeted an audience of 18-35 year olds (hence the connected watch and brand ambassadors like Cara Delevingne). To celebrate its 55 th birthday, the Carrera has appeared in a sophisticated collectors-only limited edition Tête de Vipère chronograph tourbillon chronometer and a GMT model, both with hyper-modern (Hublotian) skeletonised dials and modular cases. The Carrera was specifically designed to bring the speed and emotion of the race track to motorsports enthusiasts and drivers alike. Making his decisive move into the world of auto racing in 1964, Heuer established the brand as the watch reference of countless racing events around the world. Designed by Jack Heuer, who inherited his great-grandfather’s obsession to atomise time into ever smaller particles and measure it accurately – you can use this quote to describe a chronograph in order to excel in high society – the Carrera was born out of his passion for motorsports. Named after the Carrera Panamericana – a gruelling and dangerous 3,000 km race along the Mexican portion of the Pan-American Highway – the Carrera has been a cornerstone of the brand since 1963. If there is one watch everybody associates with auto racing, it is the Heuer Carrera.
Smaller in size than its 43mm predecessors, the Carrera Calibre 16 duo have dispensed with the day window and substituted the prominent numerals on the dial with hour markers treated with faux-aged beige lume. Available in a 41mm steel case with a vibrant blue or black dial and the distinctive 12-6-9 layout of the counters, the entry-level TAG Heuer Carrera Calibre 16 captures the racing spirit of the classic Carrera with a youthful splash of colour and a dose of vintage. The Carrera turns 55 this year and TAG Heuer revisits its famous automotive chronograph with two models emblazoned with colours inspired by the world of auto racing.
0 kommentar(er)
