The Chromecast dongle, which plugs into a TV's HDMI port, costs $35. Instead, everything is drawn from online services or the Web, then shot straight to the TV via the Wi-Fi-enabled dongle without the bits hopping through another device. Chromecast does not mirror locally-stored content to the TV, as does AirPlay and Apple TV, Apple's pairing. Initially, that content will be limited to video from Google Play Movies & TV, Netflix and YouTube audio from Google Play Music and whatever is displayed on a Chrome browser's tab.Īndroid tablets and smartphones, iPhones and iPads, as well as any device running the Chrome browser, serve as remote controls.
On Wednesday, Google introduced Chromecast at a California press briefing, touting the device and technology as a way to push content from the cloud to a television set without requiring yet another box with its snake's nest of cables. "Still, this is at such an early stage, it's not like this knocks Apple out of the game. "Any of Apple's competitors, if they come up with a more elegant solution for that experience, is a threat to Apple," said Golvin.
Charles Golvin of Forrester Research had somewhat the same reaction - Chromecast menaces Apple TV - but cautioned against taking that too far.
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